In 2018 before the world knew what Covid was, Adlib was approached by Kirk Distributors to do a rebranding and advertising campaign for Bomber Laundry Detergent Bar Soap.
Bomber was the flagship product for the category but was facing increasing challenges from new entrants to the market who were mimicking the brand leader.
We were challenged to build an advertising campaign that would separate Bomber from the field and distinguish it from the other brands.
Considering market penetration, and the target audience, we when to work and form our brainstorming sessions
“A BOMBER DAT”, Bomber Cleans best emerged.
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