Our challenge was to create a summer promotion that was focused on cooling down in the unbearable heat of the 2022 Summer Season. We were also challenged to find a way to seamlessly integrate the previous Delite “Full Hundred” Campaign theme into this promotion.
The Look
We chose a bright, summery design, to be translated as posters and wobblers for stores and Supermarkets. Google Ads and Banners, Social Media feeds & sponsored posts carried the same look, while videos presented an exciting animation of all the design elements. We also produced a fun, tropical and energetic jingle with a donuttreatment that encouraged consumers to enter to win all the cool prizes.
The Engagement
This promotion was designed to meet the intended audience where they interact and consume information most…online. The Promotion relied heavily on social media activities, games, trendy challenges and giveaways to engage new fans of the brand, as well as the use of an influencer who is a thought leader on the island, Kingsley Morgan. Kingsley created Delite-fully Cool Cocktails in his kitchen and provide the produced video for posting.
Our success is based on the quality service we have provided our clients.
We are ready to partner with you to start your next project!
